Nearly half of American women take Valentine's Day so to heart they would give up something special - like sex or chocolate - for a month in order to have an "awesome" holiday, a new poll has found.
The online joint survey by BlogHer and iVillage, "Valentine's Day: Heaven or Hell?" sought to determine if women loved or loathed it.
"We wanted to know: Does this holiday actually pluck at the heartstrings of women, or is this commercial pressure?" said Lisa Stone, co-founder and CEO of BlogHer. "The answer was . . . they really care."
About 44 percent of 13,192 surveyed said they'd sacrifice something for a month to have an "awesome" V-Day: 4 percent would do without sex; and 8 percent said they'd give up "anything!"
"There is so much pressure on Valentine's Day," Stone said. "Do you have a significant other or not? Do you care? . . . It turns out that women enjoy celebrating the romance."
